Privacy Policy
Last Updated: January 2026
wherenextislington.co.uk ("we," "us," "our," or "Company") operates the Mr Luck Casino UK website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. By accessing and using wherenextislington.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, postal address, phone number, and date of birth (when voluntarily provided through contact forms or newsletter signups)
- Technical Data: IP address, browser type, operating system, and device identifiers
- Usage Data: Pages visited, time spent on site, referral sources, and clickstream data
- Cookies: Identifiers stored on your device to recognize repeat visitors
- Affiliate Tracking Data: Conversion data, click data, and referral information related to casino partner links
How We Use Information
We use the information we collect for the following purposes:
- To operate and maintain our website and provide you with access to content
- To conduct analytics and track website performance and user behaviour
- To manage our affiliate partnerships and track referral conversions
- To improve site functionality, user experience, and content
- To respond to your enquiries and provide customer support
- To send you newsletters or promotional materials (where you have opted in)
- To comply with legal obligations and protect our rights
Cookie Policy
We use cookies to enhance your browsing experience. Cookies are small files placed on your device that help us recognise you and store your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for website functionality and security
- Analytics Cookies: Help us understand how users interact with our site (Google Analytics)
- Affiliate Tracking Cookies: Enable us to track conversions and referrals to partner casinos
- Marketing Cookies: Used for retargeting and promotional purposes
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. You can also opt out of analytics tracking via Google Analytics opt-out tools.
Third-Party Links
Our website contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices or content of these external websites. When you click links to partner casinos or other third parties, you are subject to their own privacy policies and terms of service.
We recommend reviewing the privacy policy of any third-party website before providing your personal information. We do not control, endorse, or assume responsibility for the practices of external sites.
Your Rights
Under UK and GB Data Protection Law (UK GDPR):
You have the right to:
- Access your personal data and obtain a copy
- Rectify inaccurate or incomplete data
- Request erasure of your data (right to be forgotten)
- Restrict processing of your data
- Object to processing for marketing purposes
- Request data portability
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details in the Contact Us section below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Typically:
- Contact form submissions are retained for 12 months
- Analytics data is retained for 26 months
- Affiliate conversion data is retained for 24 months
- Cookie data expires according to cookie settings (typically 12 months)
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: [email protected]
Website: wherenextislington.co.uk
Jurisdiction: United Kingdom
We will respond to your request within 30 days of receipt, or as required by UK data protection law.
Note: This Privacy Policy may be updated periodically to reflect changes in our practices or applicable law. We encourage you to review this page regularly for the latest information.